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Target: Women

By November 26, 2008No Comments

In the past I’ve talked a lot about the ways in which the media has objectified women and given us an unrealistic standard for which we should strive. We see this subliminal messaging in the form of emaciated models and self-destructive actresses, so while it is prevalent, it’s also easy to pinpoint.

However, not all of the media’s subliminal messages are that easy to spot. In addition to promoting the sexual anorexic look, the media sends harmful messages in a range of forms, some that you may not expect or even notice.

Rather than drive this point home with a long blog that you’re probably too stuffed with turkey to read, I will today defer to a video series entitled “Target Women.” Ladyblog summarized these videos as follows:

Via the December/January issue of Bust (actual article not online):

Do the women populating commercials nowadays—those personality-free mombots who talk about Hamburger Helper as if it were a cure for cancer—seem a little off to you? Sarah Haskins feels your pain.

But instead of motrin-momming it up, Haskins writes and stars in Daily-Show-style segments called ‘Target: Women” (on Current TV’s Infomania) that amusingly mock women’s advertising.

Haskins hones in on the messages that women are receiving, and her style of satire highlights the ways in which such advertising affects us.

What follows is “Target: Women–Yogurt Edition.” I know that sounds lame, but I seriously fell off my chair laughing, and it shows just how subtle advertising can be in its attempt to seduce female consumers:

For more great videos, check out Haskin’s video about birth control commercials, which examines the industry’s tendency to talk more about regulating your period than preventing the birth of children. I’ve never noticed that before, but I would bet there are some very intentional reasons behind it.Also check out her video on chick flicks. It highlights the degree to which romantic comedies deceive women with unrealistic expectations for dating and romance.

For more videos, you can check Haskins out on youtube. She is not a Christian so I apologize for the occasional crass comment, but her work is valuable. We must never blindly consume that which the media is feeding us. Be critical. Ask questions.

That’s what it means to be a faithful woman of God, even if you do like yogurt. 🙂

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